February 8, 2017

Most artists are already familiar with this, and although I've painted for many years, I am new to marketing my work. The following may be of use to those of you who are also just beginning to grow your career as an artist.

Last Friday evening I'd just returned from the artist reception at the San Diego Watercolor Society Member Show in which I have the attached piece I call "Warming at the Window" on display, my third public showing ever. This isn't about promoting this painting, it's about what I learned that evening.

One of the things I do at these receptions is sit as a bench in view of the work. In my many (too many) years I've acquired a small talent for gauging people by their body language and reactions. Some of them look at the work and turn their head in the direction they plan to walk before moving on, which tells me the work doesn't touch that part of them (or they flat don't consider it "art.") Others begin walking while their eyes are still fixed on the painting, something holds their attention. One girl got her nose close to the painting, her mouth dropped open, I could see her eyes studying up and down, left and right, for a good four minutes or so. Sadly, I missed the opportunity with her that I discovered several minutes later.

A man and his date, or maybe daughter, hard to tell these days, pointed out my painting from across the room with a huge grin (I love those the BEST! :-D ) They walked over, fingers pointing, looking close, standing back, discussing my work. I decided I was GOING IN.

This scares the living crap about me. Artists who are known in the circuit have no problem because everyone knows who they are. If you're unknown, you're just some stranger interrupting their space.

Approaching someone when they are being intimate with a piece of art is the equivalent of sticking your head in a stranger's shower stall and asking them if they have an extra bar of soap, or if the water is fine today. It feels invasive and rude. But something told me to TRY.

Just as he turned away from "Warming at the Window" after that lingering look I described, I stepped up and asked, "excuse me, would you mind telling me what you liked about this painting?"

With a charged excitement he replied, "I feel the warmth! I can almost feel the sun coming in the window, and she (his date/daughter, who knows) likes cats." I told him, thank you, that was exactly what I hoped it said.

I related the story of how it was painted: New Years Day, it was numbingly cold, and I needed to paint something warm, so I did. That inspired the usual questions about how long it took (one afternoon,) techniques I used (see the Instagram WIP post,) and other things about it that HE found interesting.

He talked about the attention to detail, which set it apart from a lot of watercolor work, founded in my architectural drafting and airbrush background. I mentioned the recognition of the Zen Masters that cats are, and what they have to teach us about living in the moment. When it wound down, I thanked him again, and left him to the rest of the show.

Many of you might say "should have . . . . " offered more info, asked if he was interested, shoved a business card up, marketed more, but at this point it "feels" like a car salesman pushing a '72 Pinto. When it doesn't feel that way, I will. This was a huge breakthrough for me, and a win.

Now you know about the girl with her nose in the painting, mouth open in what appeared to be awe, studying the work for four minutes, she was feeling something huge. Something I should have asked her about. I missed that one, and it's not going to happen again.

Epiphany #3 is this: when it comes to what you are passionate about, something that defines who you are, and your fears and the little voices in your head that say "don't, you'll look like a fool!" stand in your way, don't listen. JUMP. And when you jump, be authentic, MEAN IT.

Do something that frightens you and it will teach you something IMPORTANT. Every. Single. Time.

Categories: About the ArtObservationsRevelations


Comments & Discussion

    MariaFebruary 24, 2017 at 1:54 am

    So touched by your story! I’m cheering for you! O happy for you Bill! 🤗🤗🤗🤗🤗❤❤😊😊😊😊😊😊😊

    LineFebruary 23, 2017 at 5:17 pm

    I am so amazed by your journey and paintings. I came to your site because of a weird coincidence. I was looking about clouded leopard totem or animal spirit, I felt that its essence might similar to mine. (I have no problem guessing which animal is similar to other people but I have a big problem with myself).

    Lo and behold I found your site saying that is your animal spirit and weird or not, I too paint watercolors. I don’t like almost any other medium but watercolors, since my dad let me play with one of this bottles of watercolor paint (those that are liquid, windsor I think) when I was 5.

    Is like natural. I am not very good with other mediums. I like how watercolors have their own flow and you can’t control them so much. It dries and its done. And has a fantasy fairytale dimension to them that is hard to emulate in any other way. By no means… I am not a trained artist like you though.

    But my story is kinda like yours. I went to do business school, to get a public job, to pay bills and support my parents and me, but I suffocated all my dreams of being a watercolor artist, a fashion designer or any creative work at all, I felt is not a “real job”, but at the same time as a kid I never dreamt of being an engineer, or a business person, or work in finance, I always loved dreaming and painting, drawing, creating dreamlands and stories, playing and directing theatrical plays.

    I still avoid my watercolor papers and tools, unused in a corner.

    I painted sometime ago though and the feeling you describe her of seeing somebody smiling with childlike happiness by seeing your watercolor, is just so fulfilling.

    But for some destiny play, I ended up lost, licensed from my job, the studies I had planned to deep in shattered, and now I feel like on a riverbend, where to go to. I feel guilty for not painting and for painting. Is like a fear like you said, of failure, of wasting your time learning something you might not even be good enough for.

    Thanks for writing this post. I enjoy reading your blog very much and I feel understood. Wishing you amazing luck in all your endeavors, I am happy someone with a creative dream and lost made to realize his dream like you do!

    BillFebruary 23, 2017 at 11:30 pm

    OMGOSH thank you so much . . . I hope you return, I’d like to see your work. I follow lots of artists . . . . if there is one thing I can share with you it is to not make the same mistakes, don’t let the little voices – you know the ones who are all about common sense and reasoning – silence the voices of your muses. They are timeless, they don’t go away, they just sleep. They are there waiting for you. Paint for all the right reasons . . . they are calling you. 🙂

    LineMarch 10, 2017 at 3:32 am

    Thank you very much! I am trying, is very hard but I am finding a way to get back on it by giving it as gifts for people that need happiness in their lives. Maybe I will feel it justifies a training or accept that maybe just maybe being creative can also make you fulfilled.

    We have to follow our dreams and muses the best we can like you said. The journey is what it matters 🙂

    If I create a worthy site or have a portfolio (and win over those little voices) I will share a link. 🙂

    LineMarch 10, 2017 at 3:36 am

    And I dunno if is coincidence or not but I love using “ellipsis” i.e. the “…” in writing lol.
    (But I refrain myself, already have problems enough trying to avoid people misunderstanding me or not being clear enough)

    MaggieFebruary 16, 2017 at 12:38 pm

    Beautifully succinct Bill and I love the shower analogy !

    BillFebruary 16, 2017 at 1:28 pm

    Thank you so much Maggie, glad you liked it. 😀


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